By Armando Rodriguez


With over 90 million instagram followers, instagram is no doubt one of the best hits for photo sharing applications. Many businesses in their attempt to broaden their online reach buy instagram followers. However, many businesses still see demerits in the service making them lose out in a strong user base that the social networking site could potentially engage. This is usually due to some misconceptions about the service.

The common belief that the service only works for those people who sell visual products is misplaced. It is time businesses pounce on this opportunity as chance to innovate valuable, appealing or entertaining images that will attract their followers. Even if you are not in the business that deals in visual products, there is room to sell the goodwill of your employees, celebrations, merchandise and culture among other good things about your business.

This service is available to both big and small brands. It is not only for big brands as you may have been misled. There are small businesses already enjoying this service and have even featured on its blog enabling them to get extra coverage. Artists and vendors are some of the people who have confirmed using the service to get them more sales leads.

It is common for people around the world to think that you can only use the service for posting photos as opposed to other social networks. However, this is far from true given that it supports communication just like the other brands. This means brands have the ability to leverage user-generated content by way of photo contests and special campaigns.

There are is another belief among businesses that unlike other social media platforms, results of the service cannot be measured. This one stopped long time ago since there are now other applications installed on the application like SumAll, stratigram, nitrogram and static among others that can be used to analyze results. To assess the success of the presence of your brand on the service, track the metrics of your account and those of its community.

Instagram does not sell photos uploaded by its users. This belief was brought by the confusion in the general terms and conditions that have now been revised. The idea behind this misconception is that the general terms and conditions gave the social site legal ability to sell your photos. The general terms and conditions are now clear on this and you should not have any reason to believe so.

The service is not a preserve of technocrats and computer engineers as some businesses think. It is not a complex application as it incorporates friendly user interfaces just like other social networking sites. Uploading a photo is done just the same way one does it with Facebook, YouTube or twitter. There is therefore nothing therefore complex in its usage.

Another misconception is that only teens and young adults are the ones who are really meant to use the service. It has links with other social applications like YouTube and twitter with an equally large audience. Consider using the service for your marketing strategies. Using this social media site will certainly improve your brand popularity.




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