By Carl Lee


If you are in search of a low-budget method in creating video content that is more engaging, you should try "White Board" marketing. In the world of business, video production has become less expensive and easier to achieve than previous years. However, the content of a video is important and many businesses have been experimenting with methods on how to portray their messages.



One of the easiest and increasingly popular methods used in video marketing would have to be "White Board". Over the years these videos have proven to be a cheap and effective way to use video communication. The subjects used in these videos should portray a good energy and solid communicators as well as high quality audio and lighting.

Whiteboard marketing is a simple and yet increasingly popular technique for video marketing today. You've probably seen a few of these types of videos online over the last few years, and even though it's not a new applied technique, it is proven to be an inexpensive, effective and increasingly popular one. It's so simple that all you need to get started with White Board marketing, is a whiteboard marker, an eraser, a smartphone or camera and a topic to talk about.

Other methods of using a white board is to simply have the presenter stand in front of a white board and write down his points as they are covered in the presentation. This simply rivets the viewer to the steps that the presenter wants him to see. This is effective in having the viewer understand the important parts of the presentation.

Visual Storytelling - This method involves the use of a camera that follows the hand of the artist across the whiteboard. The artist uses his images to compliment and relate to the story, the video can then be increased in speed at the stage of post production in order to sync with the audio. These videos do require a level of skill along with more time for editing. However, when these videos are done in the correct way, they have the ability to be a compelling way to portray a message.

White board videos allow you to quickly deliver your message. You can explain abstract concepts to your audience thanks to drawings or document the entire production process you follow to manufacture your products. If there is a way to translate your idea into drawings, you can share your message in a white board video. You can create a quality white board video even if you do not have any experience with video marketing. The editing process is very simple since all you have to do is cut unnecessary parts and speed up some parts so your audience does not have to watch you draw in real time. You can then record the narration over your edited video.




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