When it comes to advertising, appearances are some of the most important elements to consider. This goes for just about any business that is looking to market itself to the masses, regardless of how long it has been in existence. In this case, McDonalds has taken a different direction in regards to marketing and it is one that manufacturers of trailer wraps will be able to recognize as well. With this said, why is it that McDonald's recent campaign has been able to stand out as much as it has?
AdWeek posted an article about the recent billboards that McDonalds has been able to create with particular designs being brought into effect. Keep in mind that most of McDonalds' marketing, for the longest time, has been centered on images of their food. With that said, it seems like the company has decided to forgo this particular option, instead going with emoji-like images to convey messages. It's a different take from McDonalds and hopefully one that will produce results.
Keep in mind that these billboards, as the article referenced, will only be available in France. However, its reach will not be terribly limited, as it's been said that over 2,700 locations in France will be presented with the billboards in question. It seems like this is a rather bold move on the part of McDonalds, seeing as how it could theoretically stick with its current marketing methods and remain in business for quite some time. However, as times change, advertising must work in kind.
As someone who is heavily involved in marketing, I can see why McDonalds went this particular route. According to companies along the lines of JMR Graphics, visuals are critical when it comes to marketing. It seems like the general public is likelier to accept simpler emojis or logos since they are generally pleasing to the eye. In addition, McDonalds is such a widely-known fast food chain that people can associate these images with McDonalds pretty quickly. Those who specialize in trailer wraps should take note.
I have no doubt that McDonalds' marketing move will be able to draw a tremendous amount of support and I am sure that others will be able to say the same. After all, it has incorporated a series of smaller, simpler images for the purpose of creating messages that will speak volumes. Hopefully this method proves to be effective in France so that, in time, maybe it could transition to other areas of the world. Until that time comes, though, we must look at its early successes.
AdWeek posted an article about the recent billboards that McDonalds has been able to create with particular designs being brought into effect. Keep in mind that most of McDonalds' marketing, for the longest time, has been centered on images of their food. With that said, it seems like the company has decided to forgo this particular option, instead going with emoji-like images to convey messages. It's a different take from McDonalds and hopefully one that will produce results.
Keep in mind that these billboards, as the article referenced, will only be available in France. However, its reach will not be terribly limited, as it's been said that over 2,700 locations in France will be presented with the billboards in question. It seems like this is a rather bold move on the part of McDonalds, seeing as how it could theoretically stick with its current marketing methods and remain in business for quite some time. However, as times change, advertising must work in kind.
As someone who is heavily involved in marketing, I can see why McDonalds went this particular route. According to companies along the lines of JMR Graphics, visuals are critical when it comes to marketing. It seems like the general public is likelier to accept simpler emojis or logos since they are generally pleasing to the eye. In addition, McDonalds is such a widely-known fast food chain that people can associate these images with McDonalds pretty quickly. Those who specialize in trailer wraps should take note.
I have no doubt that McDonalds' marketing move will be able to draw a tremendous amount of support and I am sure that others will be able to say the same. After all, it has incorporated a series of smaller, simpler images for the purpose of creating messages that will speak volumes. Hopefully this method proves to be effective in France so that, in time, maybe it could transition to other areas of the world. Until that time comes, though, we must look at its early successes.
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