By Dominique Martin


One of the most common forms of lettering that is used for interior and outdoor advertising is the channel letter. This technique is very cost efficient method that is coming up as the future of branding for businesses. It is ideal for entrepreneurs that are conscious of the image of the company. The letters are eye catching and are made in three dimensions, being cut from figures and letters. They are mainly fixed on walls but are also tend to be fixed on other structures. When looking to use channel letters Philadelphia residents ought to know the various benefits they come with.

They are found in different trim colors, and are also found in various styles. The latest designs are resistant to flames or arching. The moment they have been mounted on walls or other structures, there are no maintenance requirements, which makes them very cost effective. The installation process is also very easy, plus one has a wide range of letters they can choose from.

There are various forms of channel lettering. Standard ones are the commonest. They are designed from a channel base and have a u-shape with Plexiglas faces that are colored. There are also reverse letters that have metallic faces and a clear backing of plastic. These when mounted do not touch the walls but are an inch away. They look very lovely at night, creating a halo-lit effect. The other types are those with open faces. They are described so since raw neon does not get covered and thus it is visible.

For the installation, they can be mounted directly to the wall individually. The other option is to mount them on rectangular boxes called raceways. The ones that are mounted individually are more lovely as compared to those mounted on raceways. However, raceway mounting is much cheaper and the installation is much quicker since every letter gets pre-spaced then mounted to a raceway from the company.

It is only the raceway that is mounted to walls with the letters already fixed. Mounting individual letters would take much more time because it has to be done at the site. This is done a letter at a time. Even though it is a superior choice, mounting each letter at a time is costly. The use of channel letters requires the business people to use services of experienced personnel.

With manufacturers that have the relevant experience, the entire work will be done with expertise and professionally. Therefore, the signs will last for many years without needing to be renovated. Aluminum is used for making the lettering because it is resistant to rusting and does not corrode. The metal is strong enough to withstand harsh weather and also light enough to be placed at various parts of the building.

There are two options of lighting. There is the use of LED lighting or neon lights. The neon versions are manufactured with neon tubes that match the lettering. These tubes get filled with gases. The tubes are utilized on the sign front side, either in a complementing or contrasting color.

The LED channels are created in a similar way. However, they have LED lights and not neon within the channel. They are available in various color combinations and can even be programmed for lighting effects.




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