By Beryl Dalton


Every enterprise owner out there starts a venture with a common goal in mind, profit maximization and growth. No firm will start if they can foresee failure. This is why it is very important for any given business to draw up a business plan that will capture the projections of the company in five or so years. It also entails the steps that the management and the rest of the company will take in order to achieve maximum profits now and in future. The plans are all written in a similar way with different sections written following each other in a very orderly manner. For the success of any given venture, medical tourism business plan is important.

Most probably the person who will be reading your proposal will not have much time, it is therefore important that you capture their attention the first chance you get. This makes the executive summary very important than all the other sections.

In it you will talk about what your venture solely entails and what makes it different from the rest. This section will be the first but since it is a summary of the whole thing and therefore usually written last.

Some information that should always appear in the executive summary is the mission statement of the given company. The mission statement talks about the sole reason for having that given company. The other important information is the founders names, their qualifications as well as the roles they will be playing or have been playing.

The next section is all about the venture. It is sometimes known as an elevator speech since it is very short but in few words should catch ones attention. It should highlight the needs in the market that the product or the service that your company provides, is up to satisfy. Also should include the customers that are being targeted.

One has to have a good market understanding before venturing into it. This is why many pay a lot of money to get a market research that will give a clear vision of what the customers really need. This information is usually captured in a section of the plan called the market analysis.

For any given venture or company to succeed the management and those in power have a very important role to play. This is why there is a section called organization structure or the management structure. It will give detailed of how the company is organized if it has several management tiers or not.

A firm cannot be one if they are not offering anything unique and special to the market. This brings the section called the product line. It entails what the product is all about from a perspective of a consumer of its product. In this section stating the competitive advantage is of great importance.




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