By Ines Flores


Escalating prices of medical procedures have increased the desire among patients to find alternatives. This offers a perfect opportunity for any entrepreneur to develop a profitable medical tourism business model that links the patients to these alternatives and offers something more. It combines the skills and resources of medics and tour operators with the aim of meeting both needs. The basic aim is to locate a facility that offers the best health services and vacation opportunities.

Medi-tourist numbers are rising in all parts of the world with different alternatives based on need and specialization by destination countries. Airlines have also entered the market to provide such packages as fly-procedure. Specialization is a strong foundation for any business venture. Conduct research and establish the offers available in your market as well as ways you can make them affordable and convenient.

Specialization is considered the best approach in entrepreneurship. This trend has been observed even at international level where nations promote a particular sector. India, for example has specialized in heart surgery while Philippines and Hungary are known for dental procedures. Turkey is a rising eye surgery power house with Spain taking the lead in neurosurgery. With this in mind, know the destinations that will give you better returns.

Practitioners are an integral part of any successful medicine related venture. Identify the doctors you are going to work with locally and abroad. Depending on the condition of your patient, there are rules on handling them abroad and when on transit. Familiarize yourself with such rules and make necessary logistical plans.

Permits and licenses are mandatory for all businesses. Agencies facilitating medi-tourists must seek the licenses from municipal, state and federal government departments to ensure that their operations are legal. Establish the certification and accreditation procedures or requirements in your area of operation and meet them. This will give your operations a professional feel beyond making the business more competitive.

The competitiveness of your business model will determine your success. When developing your package, bear in mind what your competition is offering. Do not compromise standards and quality especially on accommodation and travel in an effort to offer a cheaper package. Satisfied customers will bring you more clients and return business.

Commission distribution depends on your negotiations with stakeholder facilitating your tourists. The stakeholders range from resorts to spas, hotel and airlines. There is a percentage that comes from the facility offering treatment. It takes time to realize profits which calls for patience.

Tourism remains a key attraction even as you offer medical assistance. Identify exciting destinations along the way to enrich the trip. The basic design of such a package is usually to provide double benefits.

The responsibility of the agency extends to ensuring that all travel documents, including visas and passports, are in order. Make recommendations on exciting activities, accommodation and attractions and allow the clients to choose. Consider their condition and their budget as well. Explain existing travel advisories from authorities and expound on their effect on the planned trip. Expanding your destination range increases the flow of clients and prevents disappointment.




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