By Danie Zolezzi


The millennial generation is unique from any generation before it. No other generation has had to grow up in a digital age where "stalking" is more than just a serial killer's form of cat and mouse. Why has it become the norm to hear "I don't know, let's stalk him" in passing conversation.

As a young, female college student, I am constantly immersed in several types of social networking sites. Stalking someone's social networking profiles before even meeting them is a common practice today. If someone puts something out there for the world to see, why not go looking for it? However, is it possible that there are entities stalking us back?

The answer is: absolutely. Companies and organizations pay particular attention to their followers and those that mention and share them on a social network. Companies realize that if there's one thing changing the way people do business it's social media. We live in the "Golden Age of Customer Service" and we can thank the immediacy of social media for that. I have seen many companies do a great job connecting with customers and yet several other organizations completely fail in their networking attempts.

Many businesses will decide to outsource this type of work to a social media agency. Yahoo Finance recently released an article to offer some advice to aide in these types of issues. One of the tips in the article, titled, "fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" is "utilize social media."

Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, "19 Companies That Made Huge Social Media Fails" lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend's sister's cousin, keep in mind who might be typing your name into google's search engine.




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