Wrestling fans, around the world, have already learned the news about the WWE Network reaching one million subscribers. For those who do not know, this was the proposed goal of World Wrestling Entertainment, as it seemed like they needed to reach this number in order to break even with the service. It's a tremendous bit of news, for WWE in particular. It shows just how strong the service has become and why others - both in online marketing and otherwise - should get involved in it as well.
Speaking as a long-time WWE Network subscriber, I have been witness to some of the early problems of the service. Technical issues have been constant, especially during live streams, which was unfortunate for pay-per-view events. WWE was smart about bringing in new subscribers, though, as they would allow certain months for free when people signed up. This deal was sweetened by a no-commitment model, which would allow people to discontinue the service whenever they'd like.
My main source of contention, though, has been the WWE Network's slow output of content. With a service that is, supposedly, the pro wrestling version of Netflix, one would expect the library to expand over the course of time. This is why I feel like it's important for WWE to be more consistent with its upload of older content. There's also the idea of newer, unique shows, which have been able to draw in viewers and keep subscribers coming back for more.
If you want to talk about greater online marketing strategies, there are quite a few which can help the WWE Network in the long term. Advertising can be done on this platform, which goes without saying, and the services linked to firms the likes of fishbat can prove to be more than useful. You have to consider that said firms have been able to use websites like Facebook and Twitter, which is effective to say the least. However, it is the way that propositions are made that helps to create results.
Do I think that WWE will have problems with the Network moving forward? This does not seem to be the case, especially after there has been so much positive press directed towards the service in recent times. However, it can always benefit from a bit more, which is where I feel like platforms linked to social media can come into the picture. Who's to say that this won't make the difference between minimal growth and another million subscribers?
Speaking as a long-time WWE Network subscriber, I have been witness to some of the early problems of the service. Technical issues have been constant, especially during live streams, which was unfortunate for pay-per-view events. WWE was smart about bringing in new subscribers, though, as they would allow certain months for free when people signed up. This deal was sweetened by a no-commitment model, which would allow people to discontinue the service whenever they'd like.
My main source of contention, though, has been the WWE Network's slow output of content. With a service that is, supposedly, the pro wrestling version of Netflix, one would expect the library to expand over the course of time. This is why I feel like it's important for WWE to be more consistent with its upload of older content. There's also the idea of newer, unique shows, which have been able to draw in viewers and keep subscribers coming back for more.
If you want to talk about greater online marketing strategies, there are quite a few which can help the WWE Network in the long term. Advertising can be done on this platform, which goes without saying, and the services linked to firms the likes of fishbat can prove to be more than useful. You have to consider that said firms have been able to use websites like Facebook and Twitter, which is effective to say the least. However, it is the way that propositions are made that helps to create results.
Do I think that WWE will have problems with the Network moving forward? This does not seem to be the case, especially after there has been so much positive press directed towards the service in recent times. However, it can always benefit from a bit more, which is where I feel like platforms linked to social media can come into the picture. Who's to say that this won't make the difference between minimal growth and another million subscribers?
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