In promoting an online business, you'd have to look for different avenues to reach your market. Social media marketing is very effective nowadays since social networking sites are home to the best online consumers today. One of which is Facebook and the more you put your effort into Facebook marketing, the more returns you will get for your business.
Facebook is a great place to promote your business simply because of its broad audience reach. It encompasses geographical locations which can be very hard to do with traditional marketing. More than the easy access to your target market, Facebook marketing is affordable. With millions of people logging in to their Facebook accounts every day, you have the opportunity to market your business every second of the day. And if I were you, I'd use Facebook marketing for all its worth.
What to Do?
1. The Social Ads Platform
Facebook will make it easy for you, they have a social ads platform that is specifically designed for business advertisements. Just recently, Facebook added the "Promote" button beside the Like, Comment and Share buttons for one-click promotions.
Through Facebook advertisements, you will be able to pick your target audience. Only people from the age group you selected will see the ads. What makes this marketing tool very effective is that you can promote to people who might actually buy from you.
2. The Facebook Banner
Advertising through banners on Facebook is another effective Facebook marketing tool. Banners are more engaging and eye-catching which can capture the interest of the Facebook user. Banners are also paid advertisements. You can target the banners to a specific gender, age group or other characteristics. Banners help enhance your ads click through rate.
3. Business Page
You have probably come across pages that only allows you to 'Like" it. That is a Facebook page which is similar yet different from a Facebook profile page. You don't have to add people anymore. You just have to get them to like the page and they will be updated with whatever you post and share with them.
By using a Facebook page, people need not add you as a friend anymore. They will simply "Like" your page and your posts will be seen in their News Feed. What you can do is use social ads to direct traffic into your Facebook business page. In addition, a Facebook page helps in building a network of loyal customers.
Word-of-Mouth
One thing you'd get out of Facebook is word-of-mouth advertising. If you play your cards right, people will be talking about you. Without even paying for anything, the buzz will be going around Facebook about your business. Thus, you will get the attention you are looking for. Moreover, entice them to keep checking what you have to offer. If they like what they see, they'd freely share it and talk to friends about it as well.
There are three specific buttons you'd like to focus on in Facebook marketing: Promote, Like and Share. Getting comments from followers is also a good way to know more about their concerns and suggestions.
Facebook is a great place to promote your business simply because of its broad audience reach. It encompasses geographical locations which can be very hard to do with traditional marketing. More than the easy access to your target market, Facebook marketing is affordable. With millions of people logging in to their Facebook accounts every day, you have the opportunity to market your business every second of the day. And if I were you, I'd use Facebook marketing for all its worth.
What to Do?
1. The Social Ads Platform
Facebook will make it easy for you, they have a social ads platform that is specifically designed for business advertisements. Just recently, Facebook added the "Promote" button beside the Like, Comment and Share buttons for one-click promotions.
Through Facebook advertisements, you will be able to pick your target audience. Only people from the age group you selected will see the ads. What makes this marketing tool very effective is that you can promote to people who might actually buy from you.
2. The Facebook Banner
Advertising through banners on Facebook is another effective Facebook marketing tool. Banners are more engaging and eye-catching which can capture the interest of the Facebook user. Banners are also paid advertisements. You can target the banners to a specific gender, age group or other characteristics. Banners help enhance your ads click through rate.
3. Business Page
You have probably come across pages that only allows you to 'Like" it. That is a Facebook page which is similar yet different from a Facebook profile page. You don't have to add people anymore. You just have to get them to like the page and they will be updated with whatever you post and share with them.
By using a Facebook page, people need not add you as a friend anymore. They will simply "Like" your page and your posts will be seen in their News Feed. What you can do is use social ads to direct traffic into your Facebook business page. In addition, a Facebook page helps in building a network of loyal customers.
Word-of-Mouth
One thing you'd get out of Facebook is word-of-mouth advertising. If you play your cards right, people will be talking about you. Without even paying for anything, the buzz will be going around Facebook about your business. Thus, you will get the attention you are looking for. Moreover, entice them to keep checking what you have to offer. If they like what they see, they'd freely share it and talk to friends about it as well.
There are three specific buttons you'd like to focus on in Facebook marketing: Promote, Like and Share. Getting comments from followers is also a good way to know more about their concerns and suggestions.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta SEO Consultant he suggests you visit his friend's to learn more.
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