Social media is just one of the many points that can make or break one's experience at E3. I believe that this is especially true when you think about the sheer number of people who use Facebook, Tumblr, and other such platforms for communication purposes. Wouldn't it make sense, then, for someone who's in game design to keep his or her massive audience updated on what happens? Suffice it to say, this process will matter in the long term.
What you must also know about E3 is that it's the perfect place for announcements to be made. Think about the massive degree of publicity that this event generates; it would make sense for both big and small companies to save their most prominent news for the event in question. It's almost like playing your hand in a game of cards; you want to do so when the time is right. The same logic applies to E3, so please exercise such a level of care.
Finally, make sure that you follow up on E3 news with constant updates. This isn't to say that you have to post on a daily basis, since you may not anything that will be worth telling. However, when you have a big announcement at arguably the most prominent video game event of the year, you're going to want to keep that momentum rolling. Suffice it to say, this is where the follow-through comes into effect. The more that you share, the easier it'll be to maintain the faith of consumers.
With these points in mind, you can clearly see just how much E3 matters in the greater picture. Such an event can captivate a massive audience, provided the announcements are up to par with what people typically expect from the event in question. As a game designer, you must be able to account for all groups, not only from an entertainment standpoint but one that's related to business to boot. If these details are noted, long-term success will certainly be had.
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