By Michael Cheung


Chat about the current challenges that the industry is facing and the task display consultants have to play in helping outlets to extend footfall, the client experience and brand identity.

Use of LED lighting over fluorescent tubes in regards to the additional outlay against long-term electricity savings

One of the best ways for a retailer or leisure operator to increase footfall and increase brand awareness, is the smart use of illuminated display inside their windows. One of the finest methods of to do this is with the utilisation of display light box which offer attention-grabbing illumination to promotional and advertising graphics. The use of light boxes as a common illuminated display medium has been established because of the capacity for the graphics to be changed easily by onsite staff and the flexibility of the light boxes apropos styles and sizes.

The advent of edge-lit lighting roughly 7-8 years back enabled space saving solutions and the modern look E-handsome now used to, with the ultra thin light box, compared against the more normal deeper backlit light boxes. However , one of the prevailing challenges we have faced has been to decrease energy consuming of the lighting. This has basically been realised in the previous couple of years by the developments in LED lamps

LED lamps are now brighter, steadier and offer greater longevity than previously. They are bright enough to comprehensively replace fluorescent tubes in ultra slim edge-lit light boxes and standard backlit light boxes and frequently LED light boxes are even brighter. Also they're not constricted to length in the way fluorescent tubes are, so they not only offer energy savings, but they also improve the standard of lighting apropos brightness and light distribution, which in its turn gives a enticing illumination to the promotional graphics.

Therefore , LED illuminated displays are brighter and offer higher quality lighting for promotional graphics compared with fluorescent tube illuminated displays. They are also, regardless of the relatively tiny extra outlay, a more cost effective solution over the long term offering significant electricity savings, up to 60-80%, and are a better all round solution for the environment.




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