By Mattie Knight


Practically all businesses have a need to use advertising to make the public aware of the services or products they provide and to bring in more clientele. Marketing can be done in a variety of ways though it is believed that signage is probably the most efficient. A lot of benefits may be had by utilizing LED signs in Midland TX to capture public attention.

The technology of light emitting diodes has an impressively long life expectancy, is low maintenance and is quite energy efficient. They care vibrant yet can be looked at directly with no painful glare whether using a single color of hundreds of them. All of these factors play a part in making this type of illuminating signage rather beneficial to any business.

The vibrancy of these products is something that makes them an excellent choice for digital displays. Anyone passing the business either on foot or in a vehicle is sure to notice their light and have an interest sparked. Their unique type of illumination is easy to view and can be used in a bevy of ways to create designs that are effective sales boosters.

Versatility abounds with this particular type of lighted signage. This option is available in may sizes ranging from desktop to billboard, may be single or double sided, and can either be used alone or in conjunction with others. Clients have the choice of ordering a product that is static and keeps the same text all the time, or programmable so that the messages can be personalized to say anything desired at any time.

On the simple end of the scale are the monochrome designs which have models for either indoor or outdoor use. This is a basic, typically programmable signage board that uses only one color of diode capable of displaying text and only simple graphics. They are commonly used for things like streaming information on sales, traffic, announcements or unique messages.

Some businesses might benefit more by taking advantage of the popping vibrancy of the products using three colors, also available in indoor or outdoor styles. The clear and bright red, green and yellow lights are of a clean brilliance that can display text, simple graphics and basic animations. Size is versatile and can be customized to the clients needs, standing alone or mounted with another style.

The range of versatility can be seen in the full color model that uses hundreds of hues to produce displays that are incredibly detailed and hard for viewers to resist. Clear text, complex graphics, full video and high definition animation are all played with realism so remarkable that it is almost as crisp as watching television. Huge hubs of activity such as Vegas and Times Square use these boards on a large scale, which is their most effective size, though they are perfect for most any high traffic area.

In addition to shape, color and size, resolution is another area in which these products show a bit of versatility. The three levels available are standard, medium and high, with each one of them having their own positive attributes and benefits under certain conditions. A business should consult with a signage specialist to determine which options would best serve their particular needs.




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