By Laura Campbell


Running a dental practice successfully requires skill and good business acumen. Offering quality oral care is not enough. Management requires one to be actively involved in all office activities as well as providing a good environment for clients. Dental practice management Oregon demands top management techniques to beat competition and ensure survival as well as profitability in the industry. Good care will ensure that patients will return for ongoing treatment. All patients should leave with a good impression.

Given the competitive nature of the industry in Oregon, it is important to stand out from the rest as a reliable practice, which caters for all needs of the client. Leaving a lasting impression on someone is bound to increase clients. Whether you choose to offer an array of dental services or specialize in one area, having excellent management tips will help to attract more business and retain all clients one currently enjoys.

Launch an effective marketing campaign to get more customers and create awareness for the practice. This will ensure a steady flow of clients to the establishment keeping it profitable. Do not only concentrate on radio and television adverts but also use other media. Effective ones include customized postcards, letters and brochures. Social media sites are also effective because many people daily visit them.

Come up with a good office culture that is effective and efficient in serving clients. It is important to identify what culture already exists before officially endorsing it. Look for the behavior and interactions around the office and as for any input from all relevant staff members. Culture also includes management style and physical appearance.

Offer highly flexible financial options to all clients. Many people use different payment options and methods in their daily lives. Such methods include cash payment, credit and debit cards as well as personal cheques. This allows patients the freedom to pay at own convenience and ensures that many of them return for ongoing or additional care. Be careful not to alienate a group of people based on which payment plan they prefer or use.

Use upgraded and all-inclusive scheduling software at the practice. Reliable software is flexible and efficient enough to cater for all booking appointments, allows regular and reliable flow of patients while decreasing their stress, and allows staff to work conveniently increasing their productivity. Such a system will help retain clients.

Make sure that you employ highly trained and efficient staff. This is because all patient experience is inclusive of all staff interaction in the practice not only the dentist. So ensuring that the team is professional and courteous is important to ensure clients are retained. Make sure that the staff has good communications skills and offers excellent customer care services. If possible, arrange for a short training program.

Expand services offered to allow growth and development. It is essential to expand your market by growing customer base. This allows the practice to gain a standing in the market by acquiring competitive edge. It is important to move to a bigger space or entering a partnership.




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