Is your practice performing as well as it could be? As well as it should be? Even if things are running well and going smoothly, there's always room for improvement. There's always some incremental change that could be made to make things even better. A ship though, is only as good as its Captain, so if things aren't running as smoothly or efficiently as you'd like, and you get the feeling that your office qualifies as an under-performing dental office, the first place to look in terms of fixing the problem is in the mirror.
Without bogging you down in the details, the essence of marketing for dentists is about attracting enough customers to your practice to achieve critical mass and maintain profitability - then attracting even more customers to grow your practice to whatever size you wish it to be (no upper limit here, except the physical limitations imposed by the space you're in and the population of the area you're serving). At a minimum, you need to be thinking about two things, when it comes to marketing for dentists: getting your message out and defining exactly what that message will be.
How productive are you during a given day or week? How many procedures do you find yourself doing? Are they scheduled properly, or are there big gaps and lags during the day which you could be making better and more efficient use of? One thing is for certain - nothing gets better without an honest evaluation of the current state of affairs. That is the catalyst for positive change. Before you can fix it, you have to know what's broken. If nothing is outright broken, you have to know what areas you could improve or shore up to further improve performance.
Once you've identified your primary demographic, you can then get to the heart of the matter. For instance, if you're targeting mostly retirees, then you won't want to spend too much time, energy and money making fancy Facebook ads and videos, which will largely go unnoticed by the group you're targeting. What this is really about is tailoring your message delivery system to the audience. If your message is where the audience isn't, no one's going to see. Your task is to make sure the two are aligned.
Retirement Planning: This is huge, and sadly, something that two few private practice owners pay much attention to in the early days of their practice. The course will begin at the beginning, with the household budget, and step you through the habits you need to develop, starting now, in order to build wealth for the future through a comprehensive approach on retirement planning for dentists.
Both of the above are made far easier in the presence of a coach and mentor. Dr. Michael Schuster understand that, and has designed an innovative course called "Performance Coach," which will help you outline the areas of your practice that could stand some improvement, and give you all the tools, coaching, and mentoring you need to set those attainable goals and follow through with the necessary action to see you achieve them.
Without bogging you down in the details, the essence of marketing for dentists is about attracting enough customers to your practice to achieve critical mass and maintain profitability - then attracting even more customers to grow your practice to whatever size you wish it to be (no upper limit here, except the physical limitations imposed by the space you're in and the population of the area you're serving). At a minimum, you need to be thinking about two things, when it comes to marketing for dentists: getting your message out and defining exactly what that message will be.
How productive are you during a given day or week? How many procedures do you find yourself doing? Are they scheduled properly, or are there big gaps and lags during the day which you could be making better and more efficient use of? One thing is for certain - nothing gets better without an honest evaluation of the current state of affairs. That is the catalyst for positive change. Before you can fix it, you have to know what's broken. If nothing is outright broken, you have to know what areas you could improve or shore up to further improve performance.
Once you've identified your primary demographic, you can then get to the heart of the matter. For instance, if you're targeting mostly retirees, then you won't want to spend too much time, energy and money making fancy Facebook ads and videos, which will largely go unnoticed by the group you're targeting. What this is really about is tailoring your message delivery system to the audience. If your message is where the audience isn't, no one's going to see. Your task is to make sure the two are aligned.
Retirement Planning: This is huge, and sadly, something that two few private practice owners pay much attention to in the early days of their practice. The course will begin at the beginning, with the household budget, and step you through the habits you need to develop, starting now, in order to build wealth for the future through a comprehensive approach on retirement planning for dentists.
Both of the above are made far easier in the presence of a coach and mentor. Dr. Michael Schuster understand that, and has designed an innovative course called "Performance Coach," which will help you outline the areas of your practice that could stand some improvement, and give you all the tools, coaching, and mentoring you need to set those attainable goals and follow through with the necessary action to see you achieve them.
About the Author:
Learn about dental marketing to help your office succeed from the Schuster Center.
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