By Kenneth Reed


Do an in-depth research of the market at hand. Do your research well and focus on important aspects like, how the customers feel about the existing products in the market, their likes and dislikes. What new and unique rf test equipment is your company preparing to bring? Does it fit in? Do your calculations well when supporting a product for sale. Learn about your competition and how those competitors operate.

First, we got strategic analysis. Okay, the strategic analysis here is a well-planned study of your market and how you are going to make it at the end. Starting with the market analysis, ask yourself whether the market that you want to venture into if it has the potential to incorporate your product in it. Secondly we look at the customer analysis, know your target group and if they have the potential to buy your product. Thirdly, we have the competitor analysis, know your competitors and learn how they operate. Know your competitive advantages, what makes your offer unique from the rest of the products in the market.

Define your aim market. This is very critical because you do not want to go beating about the bush not knowing who you will be selling your products to. If your target market is a particular industry, then you should describe which type, revenue level, location and other important characteristics.

Study the trends and marketing issues. Recognize key trends in the market place and evaluate their impact on your good. You can do this by analyzing research reports, consulting trade organizations and by revising trade publications. Examine the changes in the market, including changing incentives, emerging needs and sectors that have strategic prominence. You can do this by carrying out a survey or holding focus groups.

Investigate trends and marketing issues. Recognize the key trends in the segment place and gauge their influence on your product. This can be done by in-depth analysis of research reports, revising trade publications and consulting trade organizations. Examine the segment dynamics including the changes in incentives, unmet requirements and embryonic sectors that have strategic significance. You can use tools such as surveys and focus group.

Focus on retaining your customers. Customer retention is a direct translation to the survival of your business. You can retain your customers by just some simple treats like giving them discounts. However, the main thing that keeps the customers is constant provision of quality products.

This is because when you keep on losing your customers, your sale records will fluctuate negatively. You can retain and keep your customers happy by giving them discounts, offering them with gift hampers and always keeping true to the quality of your products.

Develop a budget. To develop a true and realistic budget, you should look at some aspects such as the type of product that you offer, the life cycle and the levels of spending of your competitors. As we all say, if you do not plan you are definitely planning to fail. Development of a budget is very critical because it determines whether you are going to succeed or you are going to fail. A business solely depends on finances, that is the capital and if not planned for well it may lead to failing of your business.




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