By Paula Hess


Search engine optimization is one of the most digital services that companies can benefit from. The gist is easy enough to understand - the goal of this service is to rank for different search engine results - but not everyone knows the specifics. As a result, there tend to be many misconceptions that stand to be corrected. With this information in mind, here are the most common Long Island SEO misconceptions to know.

"If you hire the right company, you can rank overnight." One of the most important things to know about this topic, according to the likes of www.fishbat.com, is that ranking on search engines takes time. To be more specific, it can take anywhere from a few months to a year to see positive traction, depending on the business being helped. Generally speaking, the less known a business is, the more time and effort they'll need. Any Long Island SEO agency will say the same.

"The more links you include in content, the better you'll rank." While links are one of the most important pieces of the SEO puzzle, the truth of the matter is that they should be used with care. If you stuff a blog post with multiple links, it can actually halt or damage your progress. What this means is that you should use links sparingly. By being more conservative, in this respect, you'll see more positive results.

"Web design isn't important to SEO." Not only is this untrue, but a lack of polished web design can have an adverse impact on websites. More than ever before, it seems, search engines place more weight on sites that are well-made. Not only are they responsive across different platforms, but they contain ample content that visitors will see as valuable. To say that web design is important would be an understatement, especially for SEO.

There are many SEO facts that can be found online, but these also come with a fair number of mistruths. The latter should be thoroughly researched, so hopefully the information covered earlier will be able to help. SEO, when implemented well, can make a considerable difference. Not only will it help businesses achieve more awareness on search engines, but this can go a long way in boosting sales, which is arguably the most important ecommerce goal.




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