By Catherine Smith


Although online marketing is currently one of the fastest and cheapest ways to gain exposure for your business, you should not underestimate the power of more conventional forms of advertising. This is especially true when it comes to postcard mailers. These products give you practical and tangible way to keep in touch with existing clients, and to let the world know about your products and any forthcoming sales. Following are several features to look for when shopping for a printer to produce these marketing materials.

Many businesses make cost the only point of consideration when shopping around for professional printing companies. Even though you probably have a firm budget to stick to, getting premium-quality results is important as well. You want these marketing materials to make a good impression the people who receive them.

It is important to note that the best of these companies can offer an expansive range of services and solutions that can simplify your overall supply chain. Try shopping for businesses that are capable of making your mailing campaigns as simple as possible. This will additionally allow for optimum quality control from start to finish.

In addition to printing these products out, a good provider will be able to distribute them according to your mailing list. That is because many of these entities have their very own, in-house mail stops. This way, you won't have to worry about having these transported to another third-party and processed for shipment.

Some printers even have large warehouses that they can use to store printed materials on behalf of their corporate clients. This way, you will not have to give up essential space in your own work area. Whenever you are ready to send these items out, your printer can box these up and ship them off for you.

It may be that you are having a hard time choosing the right layout and designs for your mailers. Look for businesses that have their own in-house design consultants who can assist with these efforts. These professionals can design your marketing materials from the ground up, or they can simply polish and refine the design ideas that you have already created.

Find out whether or not expedite production services will be available when you need them. Some companies require several weeks to turn large orders around. Others can get these projects done within just a matter of days. This remains true even when these projects require full-color printing and many additional embellishments and details. If you routinely have rush jobs that you need completed, finding expedited service options is a must.

Another important thing to look for is a provider that can help with other printing projects as well. As an example, you might want to order envelopes, letterhead, catalogs or calendars among other things. There are a number of companies that regularly produce a very vast range of promo, marketing and business items for their customers. Being able to get all of what you need from one printer will invariably lower your marketing and printing costs overall.




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