By Adele Lehrain


To start with, a prepaid card is not a credit card, most times it is easily mistaken for a credit card, neither is it a debit card. Why is this? Basically because a prepaid card is not linked to any bank account, any money put in it doesn't fall under of the financial services.

Consequently, it is imperative for us to define what a repaid card is. A prepaid card can be defined as a payment card which when loaded with funds allows an individual to make purchases or pay bills, it can also be used to make online payments.

Irrespective of the fact that co-branded credit cards are based on a relationship between a card issuing company and a retail partner, it can be used like a normal credit card and can be used anywhere to make all manner of payments irrespective of the retailer that is co-branding it. With co-branded cards, retailers are given the opportunity to make larger sales. This can be attributed to the fact that only the most loyal customers are given this card, and its usage is incentivized by the reward of bonuses or points which are like redeemable coupons and is awarded to customers to enable them pay less for more products.

Visa as a card issuing enterprise offers co-branding services to merchants in the retail market. Visa's co-branding card program is making some waves in the market and rightfully so. It comes loaded with many benefits which most companies would find beneficial to their growth and success in the retail market. The benefits of having a Visa card program are endless however; it would be apt to briefly state some of them in the following paragraphs.

Closed System Prepaid Card. This form of a prepaid card only works with a particular retailer. It comes with the value stored on its microchip and there are no external records of the transactions carried out on them.

A few college ID are also prepaid cards, because some colleges offer a close loop card, which can only be used to pay for things on campus. Other schools may offer open loop cards which you can use to pay at any retail outlet that accepts that network brand.

How to use a prepaid card You can deposit money onto your prepaid card and use it to purchase any good or services at any retail outlet that accepts credit cards. For people who can't acquire bank accounts, prepaid cards can be a way to manage money and do things like book hotels and rental car reservations, but be sure to use the card wisely to avoid costly fees.

Partnering with Visa on your co- branded card also gives you access to a highly sophisticated platform which enables you to create card linked campaigns that are perfectly suited to enable you incentivize customer spending behavior in chosen categories. Having a Visa co-branded service helps you offer your cardholders numerous alternatives when it comes to redeeming their reward points either online or at the store.

Young teenagers who may be too young to either have a bank account or a credit card, can most definitely enjoy the benefits of having a prepaid card. You as a parent may in turn be teaching them better skills in financial management.




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