By Lisa Ward


Large corporations often host huge functions. They use these events for many different purposes Sometimes they simply want to impress their shareholders, clients and suppliers. Other times they want to celebrate significant contracts or awards. Functions are often used as a platform to introduce new products or just to reward top employees for work well done. One thing is certain, however. When huge corporations host an event they pull out every stoop. NYC corporate event planners are often responsible for arranging these big occasions.

Big events can be extremely costly and it is not strange that every host wants his function to stand out from the rest. This requires a huge effort and a big budget because every host tries to outdo all the others and it is not easy to compete. It is no wonder then, that big businesses hire the services of professionals that specialize in the planning of large functions.

A top planner does not come cheap. They are multi skilled professionals that know how to plan and manage an event that needs the smooth coordination of the efforts of numerous other professionals such as caterers, cleaners, serving staff and entertainers. They need to be exceptionally good at planning and they need to be able to communicate effectively. On top of this, they need a large database of contacts within the industry.

Clients often expect a planner to work miracles. This is not possible, however, if the planner is not properly briefed on exactly what it is that the client expect. The planner need to know exactly what it is the client want to achieve during the function. They need to be given a firm budget and they need to know who the guests will be and what the intended program is going to be like.

Once the planner knows what his client expects, he will proceed with developing a proposal. When this is done, he will make a presentation to the client with recommendations regarding venue, catering, entertainment and many other details. In many cases the planner will present the client with several options, highlighting the pros and cons of each option.

Once the planner gets the go ahead, he will start negotiating with venues, caterers, entertainers and numerous other contractors that will be involved in the smooth running of the function. The planner needs to be like a general that directs his various forces and that is constantly aware of where problems may occur and where intervention may become necessary. The client needs to kept up to date at all times.

Professional planning experts charge very high fees but they are most certainly worth every penny. It would be extremely foolish to plan a large and important function without help from such a professional. There are numerous pitfalls and even small mistakes can cause a function to go down in flames. After all, the cost of paying a professional is but a small portion of the cost of a large event.

There are high profile functions in every large city almost every day. To make a specific event stand out from the rest requires a high degree of skill and creativity. This is where top organizers excel. They set trends in stead of following them and they provide their clients with value for money.




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