Commonly referred to as independent publishing houses, these are businesses that can print as many or as few books as an author's audience requires. Thus, people do not have to worry about wasted cash or paying for products that are not going to actually sell. New orders can be placed for existing titles as needed, such as when buyers are already lined up.
From the perspective of an author, this is a sure way to have a collection of work printed after numerous publishers and agencies have already turned it down. Many of these businesses only work with authors that are incredibly well-known and that have shown themselves capable of producing sales. Getting into this field as an author who isn't very well known can be very hard.
Working with these companies requires you to understand the differences that exist between their services and the service options that are supplied by more traditional publishers. As an example, you will not get marketing services. Instead, you will be responsible for promoting your book by yourself.
Service options might exist that provide added marketing support for a charge. These are usually available at reasonable prices. When using this support, you may be given access to a vast network of contacts for setting up readings, promotional events and other sales efforts.
Another type of support that authors are not getting when using these services is cover design. Designing a quality cover is a critical step in ensuring that your book generates a lot of attention. You will have to hire an artist or graphic artist on your own. You will also have to mesh out the way in which this professional will be compensated for his work, whether as part of an upfront payment or in royalties like you.
See exactly what you will be charged by a company before signing on for services. There are lots of companies that charge one easy to manage upfront price. Some require you to pay a percentage of all profits. If you can find a reasonable number, both types of services are definitely worth looking into.
Find out whether printing is offered for both physical publication along with formatting for digital publication. This is vital if you have readers who want to use their e-devices to view your work. Some companies are willing to handle this formatting and distribution on the proper platforms for a minor, added cost.
Take the time to read the feedback that other authors have left about these solutions. This way, you can know more about the overall level and quality of support that is being supplied and can determine if an option can actually be a profitable one. People tend to be quite candid about these services when leaving reviews online, especially when their experiences are either extremely positive or extremely negative.
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