By Douglas Wilson


When big companies host events, they always do so for a reason, regardless of whether it is an informal affair or a black tie function. They host events in order to achieve very specific objectives and they spend a lot of money on them. A myriad of these events are hosted by corporations every year, many of them eagerly anticipated. Corporate event planning has become a big industry all on its own and only top professionals make it in this arena.

The purpose behind events hosted by corporations differs wildly. Many host regular functions to raise money for charity while other functions aim to celebrate business success, to pay homage to valued partners or to unveil new products and services. In order to achieve the purpose of the function and to host a memorable event, businesses spend a lot of money and they want to make absolutely sure that every tiny detail is covered.

There are those that advertise their services as function organizers but that is under the impression that little more than arranging a venue and catering is involved in the process. These organizers will never last in this demanding field. Top organizers are excellent managers and leaders. They communicate well on all levels, are able to coordinate teams and they are highly skilled in creating detailed project plans.

Even the very best function organizers can only meet the expectations of their client if they are fully informed about those expectations. They need to know what the purpose of the functions is, what the budget is, what the guest list will look like and whether the client has any specific preferences on some issues such as the venue or theme. In addition, someone within the client organization must be appointed to liaise with the organizer.

Most top function organizers will never propose a cut and dried plan to their clients. They always offer their clients several options on important matters such as the catering, entertainment and the venue. Their job is to point out the pros and cons of each option and to allow the client to make the final decision. This requires a lot of homework by the organizer and his team.

Once final decisions on all the major issues are made the organizer can get down to details. There are contracts to be made, detailed action plans to be drawn up, project plan to be developed and a lot of discussions to conclude. It is the job of the organizer to coordinate all the efforts and to identify and deal with potential problems in good time. Regular feedback is given to the client.

Some companies baulk at the high fees demanded by top organizers but they do not take into account that the fees paid to the organizer is but a very small portion of the overall cost of a prestigious event. Going the do it yourself route can be disastrous. There is a myriad of small details that need attention and neglecting or forgetting them can easily derail a costly function.

Professional organizers allow their clients to relax and to play host to their guests. They do not have to worry about anything and they know that any problems will be dealt with swiftly and behind the scenes. This is what top organizers are paid for.




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